Jeff Crilley is here with me today for a huge insight into what happens behind the camera in the media industry. He shares some of the ins and outs of being successful, presenting as a professional, and sharing quality news while remaining authentic and confident. Jeff retired from TV news after 25 years in the business to start the country's first "all journalist" PR firm. During his career he made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show. He has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, "The Best TV Reporter in the state.”