James Adam co-founded his branding and marketing company and is with us today talking about a wide variety of topics in the marketing world. As one of the first marketing firms we've had on the show, James has great advice for people starting their business in this niche - find your audience, build a relationship, and keep your customer's needs above all. James helps a variety of businesses increase spend and chance perceptions by creating and building brands, developing strategies, and providing creative marketing campaigns. While he used to run an agency, now his focus is supporting small businesses. James believes when the topic of entrepreneurship comes up, most people aren't getting the full picture. He says teaching young people the basics of entrepreneurship, including what goes into the task physically, mentally, and emotionally, can set them up for greater success in the long run. Find James at https://www.thirtythreepercent.co.uk/ for resources, a free e-book for thinking like your customers, and visit https://www.thirtythreepercent.co.uk/podcast to download their podcast.